https://www.kickstarter.com/projects/times/times-adventure-ready-eyewear

Times – Adventure Ready Eyewear

September 21, 2022

Sunglasses made from plants with no hinges to break and they never fall off!


Hey!  We’ve created the best pair of sunglasses for all times! They are adventure readyunisex, super lightweightkind on the planet, and never fall off. You can wear them around your neck, under a t-shirt and are always ready for good times! The frames are made from plants, are biodegradable and manufactured to the highest standard in Italy.

We believe it’s time to put an end to lost and broken sunglasses. With your support we’ll bring this brand new patent pending eyewear to life!

 – Tom & Jamie

 @we_are_times 

On your head, around your neck, under your t-shirt…
Perfect for long hair too

 Times have been created for all kinds of adventures! They’re not only incredibly durable but they also never fall off. No more snapping, dropping or losing you sunglasses to the sea. (we’ve been there!).

These patent pending sunglasses use a flexible strap that holds them securely on your face but also becomes a neck strap when the sun goes in. The really clever bit is that they fold flat so you can wear them under your jacket or t-shirt when not in use and can forget they’re there!

Times solve the problem of broken and lost sunglasses.  The flexible hinge folds easily so you can sit on them and they just spring back! Every part can be replaced without tools so you can keep going whatever. Say no to non repairable products. 

Learn more about the right to repair revolution here.

With conventional sunglasses, once the hinge is broken, the sunglasses can’t be easily repaired and more often than not end up in landfill contributing to our climate crisis.

All those broken sunnies end up here!

Our patent pending design makes Times the most comfortable and durable pair of sunglasses we’ve ever used. The flexible strap moulds to fit any face and head shape and can be easily adjusted to suit your experience. Tighten the strap for a secure fit and loosen to wear relaxed when times slow down. 

Times ultra slim profile is design to be worn effortlessly around the neck when not in use. When you do need to pack your times away, fold them flat and simply slip them into a laptop sleeve or bag and relax. 

Times frames are made from bio-acetate which uses a natural cellulose based biopolymer made with a vegetable plasticizer and is also biodegradable. They are plant based and made from renewable sources rather than oil or other fossil fuels. All 3 of our frames are made with this sustainable material.

Our frames are also manufactured in Europe to reduce transport carbon as well as being lightweight and because they fold flat, they are considerably smaller when packaged compared to other sunglasses, they even fit through your letterbox!

See the world with amazing clarity. We have selected the highest quality polarised lens from Zeiss for Times eyewear.

 The lens is a dark smoke with 100% UV protection, perfect for all kinds of adventures.

Buy less, buy better! Times are designed to be the only pair of sunglasses you need. We have selected the highest quality sustainable materials for Times and will manufacture them to the highest standard in Italy at a family owned factory since 1973.  With your support we’ll be able to fund the manufacturing process so we can share Times with the world.

Handmade in a factory family owned since 1973

Times have been meticulously designed and engineered to create durable, lightweight sun protection with a classic frame shape.

Each material and manufacture process has been carefully selected to be not only the best for the product but also kind on the planet.

Meticulously designed to make the best possible product

 Jamie is a world renowned videographer and photographer splitting his time between Costa Rica and the UK South Coast.

Jamie came up with the idea for Times in a remote part of Iceland when he sat on his sunglasses and broke the arm off. Being a resourceful chap he found a piece of elastic, attached it to each end of the frame to make a loop and Times was born.

Tom is a product designer and owner of the UK consultancy Aetha Design based on the South Coast. they design products for companies such as Osprey backpacksAquapac phone cases and has worked on several Kickstarter campaigns including designing the Cupple bottle.

Before starting the consultancy, Tom was a Senior Design Engineer at Dyson working on home electronics products including robotic and battery powered vacuum cleaners.

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Design