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CHEEKY | The strongest and safest dog toy !

November 7, 2024

The FIRST dog toy made from non-toxic, military-grade ballistic polyethylene fibers, built for rough play !

Story

Drawing on the experience of more than 15 years of Celia and Benjamin, 2 ballistic engineers who previously worked on developing bulletproof vests and ballistic helmets for military, we specifically tailored our products to become the reference for safe plush toys for tough chewers.

This included considerations such as strength and durability, bite angles and the specially designed mix and assembly of fibers.

We used the best materials as we are using them for body armor, in order to produce the first dog toy made with Ultra Hight Molecular Weight Polyethylene non-toxic military grade ballistic fibers. This allows our Cheeky plush toys to withstand the most stubborn of bite.For more than 2 years, we developped and perfected 3 dog toys using a special assembly of ballistic polyethylene and nylon 6,6. 

We decided not to use aramid such as Kevlar as it degrades when wet and is very easy cut (even with standard cissors) in comparison with Ultra High Molecular Weight Polyethylene.

Initial prototypes, made from Nylon and Ultra High Strength Polyethylene fibers, were used to evaluate toys strength, durability and functionality. Playing with ultra safe dog toy can help your dog to let off steam  in total safety. Dog parents don’t have to constantly check if their furry friend is ingesting armfull stuffing or chocking. 

Physical exercise keeps our dogs bodies healthy, prevents obesity, and releases endorphins that improve mood and reduces stress levels.

By offering a safe chewing and tugging toy, your dog can fullfill his natural instincts and you can keep your dog happy, healthy, and engaged.

Ultra-durable dog toys are essential because they provide dogs with physical activity that keeps them healthy, active, and strong. These toys feature two types of fibers: a soft, flexible side for comfortable chewing, along with Ultra High Strength Polyethylene fiber usually used in bulletproof vest that adds durability. Thanks to their sturdiness, these toys last longer, even against the toughest chewers, offering extended and satisfying playtime for dogs.

Prey drive is a natural and inherent instinct in dogs, rooted in their evolutionary history. Engaging in activities that satisfy this drive provides dogs with mental stimulation and physical exercise, helping them stay fit, healthy, and engaged. Toys made with ballistic materials, designed to be highly durable, allow dogs to express their prey drive safely, even during intense play. By offering these tough, long-lasting toys, we can prevent boredom, anxiety, and destructive behaviors, while fulfilling the natural need for hunting.

The urge to chew is a fundamental instinct in dogs and is vital for their overall well-being. It helps them relieve stress, strengthen their jaws, and maintain dental health. By providing robust and durable chew toys, dogs can safely fulfill this need without the danger of swallowing harmful pieces. Our toys are specifically designed to withstand intense chewing, ensuring a safe and long-lasting experience.

The safety of our dogs is a top priority, and that’s where toys made with ballistic materials come in.

Traditional plush toys can easily tear apart, exposing stuffing, squeakers, or other small parts that dogs might swallow, leading to choking hazards or digestive issues. All rubber toys are potentially dangerous. In fact, a damaged rubber toy may lose small parts, which the dog may not be able to digest.

At Cheeky, dog safety is our top priority. Made from sturdy, non-toxic ballistic textiles, our toys are water-resistant and won’t degrade easily.

This means dogs can enjoy the excitement of chasing, biting, and tugging without the danger of ingesting harmful materials. By choosing durable, well-constructed toys, we can provide a safer play experience and greater peace of mind for dog owners. Our dog toys have been tested in laboratory for biting, chewing and tearing. All our fabrics have been tested so that they don’t contain armful chemical.

The durability of ballistic material toys is a major advantage for dog owners. Unlike traditional toys that wear out quickly, these ultra-resistant toys are designed to withstand vigorous chewing and rough play. 

Thanks to their toughness, they last much longer, saving owners from the need to constantly replace damaged toys. 

With our toys, you won’t have to keep buying stuffed toys that only last a few days. Thanks to the sturdiness of our products, no more cuddly toys that tear in no time and have to be replaced again and again. By investing in a Cheeky toy, you’re opting for durability and quality, while giving your dog a playmate that will last.

You not only reduce regular expenses but also promote a more sustainable lifestyle by minimizing waste. It’s a practical, economical, and eco-friendly choice that benefits both our furry friends and the environment.

Don’t miss our “Super Early Birds” offer, with a special discount on the first 100 toys of each model!

If you order a pack (of 2, 3 or 5 toys), you’ll receive an e-mail at the end of the kickstarter to select the models you want from the whale, koala or elephant.

*Some minor changes may occur between the images shown on the Kickstarter campaign page and the product that will be delivered, as we strive to improve our designs. 

Celia, Alice (her sister) and Benjamin (her husband) were running a bullet-proof vest production unit in France when Celia and Benjamin adopted a dog, Apache, a 4-year-old American staff.

Apache was destroying all its supposedly “indestructible” toys within minutes, so in 2022 Celia, Alice and Benjamin decided to completely rethink the design of dog toys with materials and techniques similar to those used in the defense industry.

By analyzing the performance of their first creations, incorporating ballistic fibers and assembly techniques from bullet-proof vests, compared with the so-called “resistant” toys on the market, this small family set about the task of designing a range of toys that would combine safety, durability and fun, drawing on the advice of veterinarians and experts in canine behavior.

We are a team of devoted dog owners who have committed ourselves to create innovative products, prioritizing the hapiness and well-being furry friends.

Together, driven by our love for our dogs, we are dedicated to creating innovative solutions that will make a positive difference in the lives of dogs and their human companions.

We will do everything we can to deliver your Cheeky toys to you before Christmas so that they find their place under the tree. 

However, despite as we starting our first bulk production, we cannot guarantee delivery before this date. Certain setbacks or logistical hazards beyond our control may sometimes occur.

Your support on Kickstarter is valuable to us, and we will keep you informed every step of the way. Thank you for your understanding and for being part of the Cheeky adventure!

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