Lucky charms and pendants handcrafted in Rhode Island USA from recycled materials, inspired by a cycling lifestyle and lucky number 51.

Story

Who We Are

We are Studio 51®, a small team of passionate cyclists with a background in design and fashion. We are makers of unique cycling-inspired charms, talismans, and fashion pendants to be worn on and off the bike. All our items are handcrafted in Rhode Island USA from recycled materials and will not only make you look good but also bring you good luck, powered by the legendary lucky dossard number 51.

We are Artisans of Good Luck and Good Looks™. We craft truly unique fashion jewelry from recycled materials. We do it with love & passion and right here in the USA!

For Whom Is This?

For fashionable cyclists and active fashionistas. For everyone who loves cycling or loves a cyclist. For self-purchase or as a gift. For You?

And while our brand core evolves around cycling, all our items can be worn by everyone who loves unique fashion design, and true craftsmanship, seeks good luck, and wants to look good (who doesn’t)!

Btw: if you don’t wear necklaces or prefer no jewelry on sweaty bike rides, our lucky charms are designed to be attached to literally everything. We always include a few zip-ties in shipments so you can take your lucky charm with you attached to a bag, jacket, helmet, or bike itself.

Jewelry has the power to capture meaningful moments and protect from dangers.

Meet Lucky Number 51

We chose 51 for a good reason as our brand story. In numerology, number 51 symbolizes leadership, courage, and strength, and is a reminder that you are always in control of your own destiny.

In cycling, dossard number 51 has brought many Tour de France riders good luck, with Eddy Merckx the best-known, winning the Tour in his debut in 1969 with dossard 51. It was after his victory that 51 started a life of its own as a number that evoked a good luck charm and built a legendary reputation in the cycling world.

All our items have a tiny lucky dossard 51 number stamped on the back to give you strength, bring you luck, and keep you safe.

Our Collections

Peloton: Our entry collection of stamped coins is the definition of a good luck charm: simple, fun, mix & match, a great gift, and an easy-to-wear item for every cyclist, commuter, or kid on their way to school.

Rouleur: Our elegant fashion collection of gold and silver plated pendants. Subtle designs with just a few letters or lines to express your love and passion for the sport and lifestyle. Two different designs in plated 14k gold and silver are available for the pre-launch, and more for the official launch in June.

Flahute: Our extravagant collection of brass, gold, and silver plated pendants, and a special Acetate® Italia line. Unique cycling-inspired objects of art and true talismans. For the passionate cycopath and trendy fashionista, guaranteed to turn heads.

Our Guarantee

While we can’t promise you a Tour de France victory wearing our charms, we guarantee that every item that leaves our studio is:

Truly unique and novel.
Optimized in countless rounds of testing.
Made sustainably from recycled materials.
Nickel-free and hypoallergenic.
Handmade in Rhode Island USA.
Electroplated to better withstand water, wind, and wear.
Stamped on the back with the lucky number 51.
Packaged with care.
Shipped with lots of good luck included.
Guaranteed for 1 year.

Our Packaging

We value clever packaging and creative presentation. Receiving and unboxing a Studio 51® package should be an experience, and leave as little waste as possible. We, therefore, don’t ship our items in big boxes or heavy cases.

Our Peloton charms items ship in cool zipper sleeves made from recycled plastic.